Book Review: The Word of Mouth Manual, Volume II
William Grosso @ July 1, 2008
Recently, while reading the 37 Signals blog, I ran across a brief description of the Word of Mouth Manual, Volume II1.
The 37 signals description is admirably concise:
Dave Balter, from the clever word of mouth marketing agency BzzAgent, has a special treat for our Signal vs. Noise readers. His new book, The Word Of Mouth Manual, [...]
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